Xinjiang received 323 million tourist visits in 2025

On November 10, 2026, China Tourism News reported that Xinjiang uses tourism to promote exchanges and integration among all ethnic groups, and for two consecutive years has released typical cases, demonstration scenic areas and preferred folk culture tourism sites for tourism promoting "three exchanges." The report said that in 2025 Xinjiang received 323 million tourist visits and achieved tourism revenue of 370 billion yuan, up 8% and 8.4% year on year respectively; cultural tourism and related industry business entities exceeded 510,000 households, with more than 1 million employees. The locality builds platforms for exchanges and integration among all ethnic groups through introducing new business formats in the Kashgar old city, brand festival activities and other means.