Structural Problems and Differentiated Development Paths in the County-Level Hotel Market

On November 5, 2026, China Tourism News reported that the county-level hotel market is growing rapidly, but structural problems are prominent. The report, citing data, stated that as of the first half of this year, the overall chainization rate of hotels nationwide reached 42.5%, while the chainization rate in counties and townships was less than 20%. Huamei Cloud data shows that there are more than 1,000 high-end hotel projects under construction or pending construction in counties nationwide, of which more than 70% have not yet signed with a hotel management brand. The article accordingly proposes that incremental supply should be precisely increased, existing stock should be renewed and renovated, and differentiated operation should be advanced from three aspects: products and services, human resources, and digital technology. At present, the relevant discussion remains at the level of problem analysis and path recommendations; the report does not mention specific policy introductions or project implementation progress.