Shaanxi Holds Cultural and Tourism Promotion Event in Milan, Italy

The Shaanxi Provincial Department of Culture and Tourism and the China National Tourist Office in Rome recently held the "Milan Date of Youpo Noodles and Pasta" Chinese flavor promotion event in Milan, Italy, using food as a bond to develop the European inbound tourism market. During the event, Shaanxi cultural and tourism enterprises participated in the Rimini International Tourism Exhibition, distributed more than 2,000 copies of materials, received more than 3,000 members of the public, negotiated with over 100 overseas travel agencies, and reached more than 20 cooperation intentions.