Development of stay economy and cultural-tourism integration along national highways in southeast Tibet

In late autumn in southeast Tibet, tourists traveling along national highways such as the G219, G349 and G318 are stretching out their itineraries and slowing their pace, changing from "passers-by" to "stayers." Tourism revenue in Cuoyu Village increased over several years from more than 100,000 yuan per year to 15 million yuan, with average daily visits of nearly 1,500 person-trips during peak season; in 2025, traffic on the G219 and G349 exceeded 1.85 million person-trips. Nagarze County still faces shortcomings such as "going up the mountain but not down, checking in but not spending, stopping but not staying overnight" and a thin product offering in autumn and winter.