Expedia TAAP Marks Tenth Anniversary in the Chinese Market

On November 4, 2026, Expedia TAAP, the travel agency affiliate program under Expedia Group B2B, marked its tenth anniversary of entering the Chinese market. The report states that the platform officially entered the Chinese market in December 2016 and currently serves more than 10,000 registered Chinese travel agencies. Its business in China centers on international outbound leisure travel, with sustained demand for long-haul destinations in Europe and North America as well as Asia-Pacific markets such as South Korea and Southeast Asia. Expedia TAAP said it will continue to deepen its local service capabilities and help Chinese travel companies connect with Expedia Group's global travel resources.