Skift Feed· Bailey Schulz·· 2 hours agoAI Rating40
Caroline Beteta Appointed Interim CEO of Brand USA
Caroline Beteta Returns to Brand USA as Interim CEO
AI Overview
In late August 2026, Skift reported that Brand USA President and CEO Fred Dixon would leave. On October 6, Brand USA announced the appointment of former Visit California head Caroline Beteta as interim president and CEO, effective November 9; Beteta announced her retirement in January of this year after nearly thirty years as CEO of Visit California. Fred Dixon will depart in November.
Source:Skift Feed · skift.com