Tuniu Releases November Autumn Holiday Travel Booking Trends

On October 29, 2026, Tuniu released the latest booking data, saying that nearly 150 cities nationwide have announced primary and secondary school autumn holiday arrangements, and the autumn holiday travel surge is expected to continue from late October to early December, with November showing the characteristic of "peaks every week, with gentler peaks." Data shows that cities implementing autumn holidays occupy 20 seats on Tuniu's "Top 30 Popular Source Cities for November" list, with Nanjing, Hefei, Shenyang, Chengdu and other places showing stronger willingness to travel; parent-child families with parents bringing children aged 7 to 13 are the main customer group, and products in nature exploration, theme parks and cultural-museum study categories are popular. Another report the same day said that autumn holidays in many places are concentrated in November, generally 3 days of holiday combined with weekends to form 4–5 day mini-vacations, and travel agency consultation volume entered an explosive period after National Day, with parent-child product consultation volume reaching 2–3 times normal; Tuniu data shows that bookings for cultural-museum study products increased significantly, high-speed rail short- and medium-distance trips of 3–5 hours and in-depth experiences at a single destination are more popular, and industry players are locking in hotel, fleet and study tutor resources in advance, turning the traditional off-season from after National Day to New Year's Day into a parent-child consumption window. On November 4, Tuniu's latest booking data again mentioned the above expressions of nearly 150 cities, late October to early December, and "peaks every week, with gentler peaks," and said that scenic areas in Jiangsu, Zhejiang, Guangdong and other places have launched half-price or free admission policies, extending the discounts to parents and teachers; Beijing, Shanghai, Guangzhou, Sanya and others are popular domestic travel destinations for the autumn holiday, and parent-child families with parents bringing children aged 7 to 13 are the main group.