Hyatt Appoints Amar Lalvani as First Chief Creative Officer

On October 1, 2026, Hyatt Hotels announced the appointment of Amar Lalvani as the company's first Chief Creative Officer, a newly created position; he will assume the role immediately and continue as President and Creative Director of Hyatt's Lifestyle Group. The report stated that Lalvani joined following Hyatt's acquisition of Standard International in 2024, and that the Standard and Bunkhouse Hotels teams that came with it form the core of the Lifestyle Group. He will work with global teams and hotel owners to make Hyatt's brands more distinctive in design and experience.