Tujia: November skiing and autumn break drive homestay booking growth

On November 4, 2026, TravelDaily China reported that Tujia data showed the new ski season overlapping with primary and secondary school autumn breaks drove the homestay market to be "not slow in the off-season." Ski homestay bookings in Altay, Xinjiang increased by more than 30% year on year; homestay bookings during the autumn break in Guangdong, Jiangsu and Sichuan each increased by about 50% year on year. In terms of user structure, users under 35 accounted for 54% of ski homestay orders, and long-stay orders of 7 consecutive nights or more rose; homestay orders of 5 consecutive nights during the autumn break increased by 36% year on year. The report listed ski long stays as a new trend. On the same day, Pinchain Tourism reported the same batch of Tujia data, also mentioning that users under 35 accounted for 54% of ski homestay orders and that ski homestay bookings in Altay increased by more than 30% year on year, and stating that primary and secondary school autumn breaks began in November in Shandong, Jiangsu, Sichuan, Zhejiang, Guangdong and other places, that homestay bookings in Guangdong, Jiangsu and Sichuan each increased by about 50% year on year, and that orders of 5 consecutive nights during the autumn break increased by 36% year on year. What has been disclosed so far is Tujia platform booking data and does not involve other platforms or industry-wide statistics.