Over half of hotels use AI to generate room rate recommendations, only one tenth let it set final prices

On October 20, 2026, PhocusWire All News reported that the 2026 revenue management report released by RoomPriceGenie shows that 53% of surveyed hotels use AI to help set room rates, of which 16% use it extensively; but only 10% of hotels trust AI to make most pricing decisions independently. Earlier reports did not mention details such as the survey's sample size, statistical scope, and survey timing. On October 21, 2026, Hospitality Technology reported the same report, stating that the survey was based on a survey of 450 senior revenue decision-makers in the US, UK, Canada, Mexico, DACH, Spain, Australia, and New Zealand; 53% of hotels already use AI to assist with room rates, 35% are piloting it, 77% still manually verify algorithm recommendations, and only 10% trust the system to execute pricing without human supervision.