ASTA and GBTA study: Corporate travel should be linked to business performance evaluation

On October 21, 2026, Skift Feed reported that ASTA and GBTA released a new study recommending that companies evaluate travel by linking it to business performance, rather than viewing it only as a cost. ASTA's Mark Meader explained in the report how benchmarking, policy flexibility and travel management can help companies invest more strategically. The report did not disclose details such as the study's specific sample, data or release date. Current progress is that the study's conclusions have been disclosed via media, with no follow-up implementation or industry feedback information yet.