FCM M&E launches Be Moved brand campaign

On October 6, 2026, FCM Meetings & Events, under FCM Travel, launched a new brand campaign, "Be Moved," advocating that corporate meetings and events should go beyond traditional formats and drive attendee engagement through creative and emotional experiences. The report cites its 2026 Global Trends Report as saying that 74.3% of practitioners list employee engagement as the primary purpose of holding meetings and events, and 76.5% list attendee experience as the top priority in planning. The campaign launches with a main video and will be continuously promoted through digital and social channels, paid media, and customer testimonials.