Meituan Releases 2026 Fujian-Style Lifestyle Consumption Report

On November 6, 2026, Meituan released the "2026 Fujian-Style Lifestyle Consumption Report." The report shows that as of October 2026, out-of-town tourists' spending in Fujian grew 12.2% year on year, with "food" and "accommodation" together accounting for 76.8%; the share of orders for stays of 2 consecutive nights or more rose to 14.3%, Fujian cuisine spending grew 26.2% year on year, county-level accommodation spending grew at nearly twice the rate of urban areas, and intangible cultural heritage-related spending grew 19.5%. Meituan and the Fujian Provincial Department of Culture and Tourism jointly released the "Beautiful in Fujian" cultural tourism cooperation brand, launching themed routes around the Fujian No. 1 Coastal Scenic Route. A November 11 report said the report holds that cultural tourism consumption is shifting from "seeing the scenery" to "living everyday life," with daily life becoming a new attraction. The November 12 report likewise mentioned that cultural tourism consumption is extending from "seeing the scenery" to "living everyday life," and said the "Beautiful in Fujian" cultural tourism cooperation brand was jointly released by the two parties in October, and that themed routes can be booked in one stop; earlier reports did not mention the release month or the "one-stop booking" wording.