JTB and WWF Japan Launch Biodiversity Collaboration

On October 9, 2026, the JTB Group and WWF Japan announced the launch of a biodiversity collaboration starting in October 2026, aiming to build a tourism demonstration case that balances nature experiences with biodiversity conservation. The two parties will conduct conservation-oriented ecotourism training for companies on World Natural Heritage sites and Ramsar wetlands such as Iriomote Island, and under WWF Japan's supervision, organize tourism precautions, while also holding collaborative seminars and awareness-raising activities. The collaboration has currently launched, and specific progress awaits subsequent reporting.