Qianxinan Prefecture and Mafengwo Sign Agreement to Create Mountain Outdoor Projects

On November 11, 2026, the Qianxinan Prefecture Government and Mafengwo signed a strategic cooperation framework agreement. The two parties will rely on karst mountain resources and ethnic culture to jointly create mountain outdoor "super play-format" projects, and explore paths for sports-tourism integration and digital-tourism integration, promoting the construction of an all-season residential health and wellness destination. Follow-up reports stated that the agreement was signed during the 2026 International Mountain Tourism and Outdoor Sports Conference, and the cooperation revolves around the creation and innovation of "super play formats," the construction of a new play-format destination system, precision digital-intelligent marketing, and industrial talent cultivation. The two parties will focus on developing outdoor creative scene integration projects, designing mountain outdoor play-format routes, and creating an exclusive "super play-format" IP, while also conducting training for mountain outdoor instructors and others, promoting Qianxinan's construction as an all-season residential health and wellness destination and a mountain outdoor sports destination. Currently, the project is at the agreement signing stage, and subsequent implementation progress has not yet been disclosed.