Autumn Consumption Season Boosts Rural Revitalization via Culture and Tourism
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This policy direction shows culture-tourism integration is becoming a key lever for rural consumption and destination supply; travel companies can watch opportunities in rural routes, intangible heritage experiences and study-tour products, plus seasonal demand from local events.
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- China Tourism NewsAutumn Consumption Season Boosts Rural Revitalization via Culture and Tourism
The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism, began in early September and runs through the end of November. The article notes this year's season emphasizes cultural enrichment; Shanghai, for example, launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals. It recommends embedding local cultural consumption IPs, enriching culture-commerce-agriculture-tourism scenarios online and offline, and benefiting farme…