Australia Leads Super Golden Week Long-Haul Market as Search Interest Doubles Year on Year
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Australia's share and spending growth in China's long-haul outbound market offer reference value for airline capacity allocation, destination marketing and travel agency product design.
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- Pinchain TourismAustralia Leads Super Golden Week Long-Haul Market as Search Interest Doubles Year on Year
As the Mid-Autumn and National Day Super Golden Week approaches, long-haul outbound travel interest is rising. A China Tourism Academy report lists Australia among the top 10 most satisfying overseas destinations for Chinese tourists in 2025; an Airbnb report shows Australia as one of the most popular Super Golden Week destinations, with search interest doubling year on year and some destinations up sixfold. In the year to June, Chinese visitors to Australia exceeded 1.1 million, up 18% year on year; overnight spending reached A$13.7 billion, up 27%. China-Australia routes averaged over 130 weekly flights in July, and China Southern's Guangzhou-Perth direct service now operates year-round.