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Duzhe Wenlv and Utour Group Form Strategic Partnership

1reports1reporting sources2026-08-17Update

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This partnership represents deep integration of cultural IP and tourism, offering a model for cross-industry innovation and cooperation.

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8月17日
  1. Pinchain Tourism
    Duzhe Wenlv and Utour Group Form Strategic Partnership

    Duzhe Wenlv and Utour Group signed a strategic cooperation agreement in Lanzhou and launched 9 co-branded travel products. The event was guided by Gansu Provincial Department of Culture and Tourism, co-hosted by Duzhe Publishing Group and Utour Group, with over 1,500 guests. The partnership focuses on cultural IP development, themed travel customization, and destination marketing. Co-branded products cover domestic cultural tours and outbound themed trips, such as Dunhuang study tours and Nordic aurora trips.