Expedia Group Advertising and Redion Announce First Travel Protection Partnership
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The deal shows OTA advertising expanding from hotels, airlines and destinations into insurance and assistance, potentially changing how travelers encounter travel protection during planning and booking, relevant to companies tracking OTA monetization, travel insurance distribution and embedded finance.
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- Expedia Group NewsroomExpedia Group Advertising and Redion Announce First Travel Protection Partnership
Expedia Group announced a multi-year marketing collaboration with Redion (formerly Europ Assistance worldwide and Generali Global Assistance in the U.S.), marking the first time a travel insurance and assistance brand has joined Expedia Group Advertising as a dedicated partner and opening an entirely new advertiser category. The two companies have worked together for more than 15 years, with Redion providing travel protection to Expedia Group customers; this collaboration moves the relationship beyond product distribution into a strategic advertising alliance with co-branded editorial, on-platform experiences and targeted activations rolling out across Expedia Group brands from Q3 2026. Exp…