Multi-party collaboration to govern illegal "product traceability tours"
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In response to illegal "product traceability tours" that use low-price group tours as bait, arrange for elderly tourists to visit factories, and then conduct closed-door marketing to sell products at high prices, a report on November 5, 2026 proposed the need to look through business forms, firmly assign responsibility to travel agencies and other parties, and implement whole-chain governance. The report, citing a CCTV Finance case, said a certain travel agency's one-day tour was priced at 168 yuan/person but actually collected 80 yuan in group fees, and the core segment was visiting an enzyme factory and promoting enzyme drinks. The article proposed establishing a multi-department coordination and cross-regional collaboration mechanism, highlighting travel agencies' joint liability and presumption of fault, and using big-data early warning and credit punishment to prevent illegal entities from "changing shells" and reoffending. Currently the matter is at the stage of governance recommendations being proposed, and there is no information on specific policies being adopted or taking effect.
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- China Tourism NewsMulti-party collaboration and full-chain efforts to govern illegal "product traceability tours"
In response to illegal "product traceability tours" that use low-priced group tours as bait, arrange for elderly tourists to visit factories, and then conduct closed-door marketing to peddle goods at high prices, it is necessary to look beyond the business format, firmly assign responsibility to travel agencies and other parties, and implement full-chain governance. In the case reported by CCTV Finance, a one-day tour offered by a certain travel agency was priced at 168 yuan/person, with an actual group fee collected of 80 yuan; the core segment was visiting an enzyme factory and promoting enzyme beverages. The article proposes establishing a multi-department linkage and cross-regional coordination mechanism, highlighting travel agencies' joint liability and presumption of fault, and using big data early warning and credit punishment to prevent law-breaking entities from "changing shells" and reoffending.
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