Can't Afford Hoxton or Moxy? Generator's New CEO Says: We're Premium Too — But Just £40 Per Bunk
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This move signals a revaluation of mid-market hotel assets and a shift toward premium hostel models, potentially impacting business travelers' accommodation choices and costs.
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- Skift FeedCan't Afford Hoxton or Moxy? Generator's New CEO Says: We're Premium Too — But Just £40 Per Bunk
European hostel brand Generator, acquired by Brookfield Asset Management for approximately €776 million, plans to double its 15-property footprint by 2030 by converting distressed mid-market hotels such as Novotel, Mercure, and Holiday Inn. New CEO Xavier Mufraggi says the conversion thesis is structurally compelling: four-star buildings require minimal alteration, allow four-to-six beds per room at around £40 per bed, and come with large F&B spaces that can be monetized through dinners, parties, and rooftop events, targeting at least 40% higher RevPAR than a standard three- or four-star hotel. Expansion will be mapped along Europe's high-speed rail network, with plans for multi-city passes…