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Google AI Mode enables direct hotel booking; Agoda named Eurovision Asia travel partner
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Google's AI booking could reshape hotel distribution, offering business travelers a new comparison and booking channel, though merchant of record remains with hotels/OTAs. Agoda's partnership boosts its presence in APAC event-driven travel.
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9月3日
- Web in TravelGoogle AI Mode Adds Hotel Booking, Agoda Named Eurovision Asia Travel Partner
Google has fully launched agentic hotel booking in AI Mode, with partners including Expedia, Booking.com, Hilton, etc., allowing users to search in natural language and book directly via Google Pay. Meanwhile, Agoda has been named Official Travel Partner for the inaugural Eurovision Song Contest Asia, to be held in Bangkok in November 2026. Additionally, extreme heat is beginning to dent traveler perceptions of Mediterranean summers, with France hit hardest.