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Choice Hotels Partners with Google for Native Booking in AI Mode in Search

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Hotels must modernize CRS and loyalty systems to support real-time API calls, or lose distribution visibility in generative search.

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9月2日
  1. Hospitality Technology
    Choice Hotels Partners with Google for Native Booking in AI Mode in Search

    Choice Hotels has partnered with Google as an early launch partner for hotel booking in AI Mode in Search. U.S. travelers can state preferences in natural language, view visual comparisons, loyalty redemption costs, and complete reservations via Google Pay without leaving Search. The integration leverages Choice's cloud migration, signaling a shift from brand websites to agentic search APIs.