Hilton denies blocking AI agent bookings
先了解这件事
In October 2026, BTIG analyst Jake Fuller said in a Friday note to clients that after his research team used Meta's personal agent Muse to test a large number of hotel searches, they concluded that "Hilton blocked Muse," but did not provide details. Hilton subsequently said it has not blocked Muse or any mainstream agent assistant, and said it is accepting bookings from a variety of agents including Muse. Skift itself also encountered similar obstacles when searching on the Hilton, Marriott and Hyatt websites via Muse. Currently Hilton denies blocking, but in testing it is still difficult to obtain room rates.
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- Skift FeedHilton Denies Blocking Meta Agent Muse, but Tests Still Struggle to Get Room Rates
Hilton said it has not blocked Meta's personal agent Muse or any mainstream agent assistant, and said it is accepting bookings from a variety of agents including Muse. BTIG analyst Jake Fuller said in a note to clients on Friday that his research team, after testing a large number of hotel searches with Muse, concluded that "Hilton has blocked Muse," but did not provide details. Skift itself also encountered similar obstacles when searching Hilton, Marriott and Hyatt websites through Muse.
本事件热度走势
Not enough continuous observation data yet, so no trend is drawn for now.