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Hyatt and Delta Air Lines Form Long-Term Loyalty Collaboration

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Linking hotel and airline loyalty programs can affect supplier selection and points-accrual strategy in corporate travel policies, and may shift brand stickiness between lodging and air travel.

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9月10日
  1. Hotel Dive Feed
    Hyatt and Delta Air Lines Form Long-Term Loyalty Collaboration

    Hyatt Hotels and Delta Air Lines have entered a long-term strategic loyalty collaboration offering "dual-earn benefits" to members of World of Hyatt and Delta SkyMiles. Once launched, eligible World of Hyatt elite members can earn Hyatt points on qualifying Delta flight purchases, while Delta SkyMiles Medallion members can earn miles on qualifying stays at participating Hyatt hotels. Hyatt announced the Delta tie-up hours after saying it would not continue its loyalty relationship with American Airlines. Enrollment, eligibility and experiential details will be shared in the coming months.