Marriott Brings Loyalty Into Corporate Booking Tools With Spotnana Deal
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The integration brings hotel loyalty information into corporate booking tools, potentially affecting corporate travel policies and employee booking behavior, and shifting the role of TMCs and booking platforms in the distribution chain. For travel managers, direct real-time rates and inventory can reduce price discrep…
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- Skift FeedMarriott Brings Loyalty Into Corporate Booking Tools With Spotnana Deal
Marriott has opened a direct connection from its central reservation system to Spotnana, letting business travelers book its more than 10,000 hotels at the same real-time rates, inventory, and room content shown on Marriott's own site and app. Travelers can link their Bonvoy accounts to Spotnana profiles so the corporate tool recognizes loyalty information. The article notes outdated technology previously prevented Marriott from surfacing loyalty information inside corporate booking tools, while Bonvoy is its strongest lure for business travelers.