Fliggy CTO Discusses How AI Agents Are Reshaping OTAs and Hotel Operations
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On September 29, 2026, at the 2026 Global Travel News Summit, Fliggy Chief Technology Officer Chen Ye shared his views on Agentic Commerce. He said that when AI Agents search, compare, decide and complete transactions on behalf of users, the value of OTAs may shift from traffic gateways to transaction infrastructure, and hotels need to make inventory, prices, rules and service capabilities understandable and callable by AI. Chen Ye introduced that Fliggy's AI-native application "Fliggy Bangbang" already covers everything from inspiration gathering and itinerary planning to booking and post-travel services; its AI tools have real-time revenue management capabilities, and a marketing Agent under testing in early experiments improved the customer acquisition efficiency and cost of relevant customers by 2-3 times.
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