Tongcheng Data: Local and Nearby Trips Top 60% on Mid-Autumn Day One
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The data shows holiday travel shifting from long-haul sightseeing toward quality nearby vacations, making the ability to turn festive atmosphere into experienceable, stay-worthy products the key to nearby destinations' appeal.
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- Pinchain TourismTongcheng Data: Local and Nearby Trips Top 60% on Mid-Autumn Day One
Tongcheng Travel data shows that on September 25, the first day of the Mid-Autumn holiday, family visits and nearby vacations formed a travel peak. Cross-city orders departing the day before and on the day rose 18% versus the same period of this year's Dragon Boat Festival. Local and nearby bookings accounted for over 60% of the total, showing a two-stage pattern of returning home for reunion first and then vacationing nearby. Nearby scenic-spot ticket bookings rose 36% versus Dragon Boat day one, with gardens, ancient towns, cultural venues and theme parks most popular, and Chinese-style night tours especially hot. Hotel family-room bookings rose 21% year on year, and hotel-plus-scenario p…