Shanxi, Beijing, Hebei and Henan Jointly Promote Taihang Cultural Tourism Brand
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Cross-provincial joint brand promotion and premium route launches help integrate Taihang regional tourism resources and may drive growth in lodging, transport and scenic-area visitor flows along the routes.
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- China Tourism NewsShanxi, Beijing, Hebei and Henan Jointly Promote Taihang Cultural Tourism Brand
On Sept 17, the 2026 Taihang Mountains Cultural Tourism Joint Promotion Season launched at the Bazquanxia scenic area in Huguan County, Changzhi, Shanxi. Cultural tourism departments from Shanxi, Beijing, Hebei and Henan jointly promoted the 'Splendid China, Magnificent Taihang' brand under the principles of resource co-building, brand co-shaping, market sharing and tourist-source connectivity. Six cross-provincial premium routes were released, covering geological wonders, ancestral heritage and ancient architecture, red education, self-driving and outdoor, in-depth study tours, and wellness retreats, breaking down provincial barriers to enable 'one map to tour the greater Taihang.' The eve…