Holiday Inn Express partners with Chinese actor Bai Ke and comedy film to promote 'Recharge & Resta…
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Hotel brands are using entertainment marketing to connect with young business travelers, reflecting the industry's focus on evolving guest experiences, which may influence business travelers' accommodation choices.
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- IHG NewsroomHoliday Inn Express partners with Chinese actor Bai Ke and comedy film to promote 'Recharge & Resta…
IHG's Holiday Inn Express has announced Chinese actor Bai Ke as its brand ambassador and a collaboration with the comedy film 'Make Zhonghe Great Again' to deepen its connection with young travelers. The partnership embeds the brand's 'Recharge & Restart' promise within culturally resonant entertainment, using Bai Ke's relatable screen presence and the film's everyday humor to authentically address travelers' need for both productivity and personal reset. Holiday Inn Express operates over 400 hotels in Greater China.