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Amadeus, Accenture partner on new agentic advertising platform
1reports1reporting sources2026-05-28Update
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Travel advertising is increasingly fragmented. Amadeus' new platform aims to improve advertising efficiency through AI and agentic technology, helping brands reach travelers before demand peaks.
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5月28日
- PhocusWire All NewsAmadeus, Accenture partner on new agentic advertising platform
Amadeus has launched the Amadeus Travel Advertising Platform, developed with Accenture, to help travel brands identify intent and demand signals earlier and leverage Accenture's agentic framework to execute campaigns. The platform includes an AI-powered 'Omnichannel Budget Allocator' that automatically reallocates ad budgets. Amadeus has recruited advertising leaders, including Dan Ciocoiu from Accenture Song.