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Travel tech news briefs from HITEC 2026
1reports1reporting sources2026-06-18Update
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HITEC announcements showcase latest trends in hotel technology, including AI-driven booking, operational automation, and direct booking channels, relevant for hoteliers and tech vendors.
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6月18日
- PhocusWire All NewsTravel tech news briefs from HITEC 2026
At HITEC 2026, several companies launched new products: Amadeus introduced AI commerce solution Amadeus Max, with pilots showing 44.7% of AI-driven visitors reaching the booking engine; Aven Hospitality launched a redesigned booking engine on SynXis with 3x faster page loads; Virdee rebranded as Virdee.ai and launched an AI platform; Oracle embedded AI suite into OPERA Cloud, adopted by Wyndham and others.