Cleartrip Enters India's Fragmented Holiday Package Market
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India's holiday package market is highly fragmented with low online penetration. Cleartrip's customizable bundling play could intensify OTA competition in holidays and prompt suppliers and distribution channels to reassess digital packaging opportunities.
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- Skift FeedCleartrip Enters India's Fragmented Holiday Package Market
Cleartrip, the Flipkart-owned online travel platform, announced its entry into holiday packages, bundling flights, hotels, activities and transfers into customizable itineraries. Gaurav Patwari, Chief Business Officer — Air, told Skift that India's overall travel booking market is worth $75 billion-$80 billion, with holidays and packages accounting for about $20 billion. More than 90% of the holiday market remains fragmented, with online penetration even lower. Travelers can start from an expert-curated package and then change hotels, flights, transfers and activities.
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