Yunnan issues 20 measures to tighten tour group management
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Yunnan's 20 measures extend regulation across the entire group-tour chain — organising, guiding, transport and shopping — directly affecting the compliance costs and business models of agencies, guides, charter operators and shopping outlets in Yunnan, while OTA platforms must remove below-cost tour products.
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- China Tourism NewsYunnan issues 20 measures to tighten tour group management
Yunnan has issued 20 measures for strict management of tour groups, targeting four types of market participants — travel agencies, guides, charter vehicles and shopping outlets — and addressing below-cost tours, forced or induced consumption, tour reselling and group-splitting, and hidden shopping. The measures build a full-chain regulatory system. Agencies are banned from arranging shopping for group tourists, including product sales at scenic areas, streets, accommodation and dining venues, and from selling tours, gambling on tours, second-time reselling and group-splitting. Contracts must use the 2026 electronic model group-tour contract uploaded to the regulatory platform, with a "one g…