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Travel marketers prepare for the rise of AI agents
1reports1reporting sources2026-05-28Update
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AI agents are emerging as a new audience, and travel marketers must adapt. B2A marketing offers opportunities for brands to stand out in AI-driven discovery and booking, while new entrants may benefit from uniqueness.
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5月28日
- PhocusWire All NewsTravel marketers prepare for the rise of AI agents
As AI reshapes travel discovery and booking, the industry is learning to market to AI agents (B2A). Phocuswright research shows travelers are increasingly willing to book with AI, and marketers must adapt. Expedia Group is building parallel agent marketing capabilities, emphasizing unique data.