AI booking push continues despite OpenAI strategic shift
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The evolution of AI booking will reshape travel distribution, impacting strategies of OTAs, suppliers, and tech providers, while business travelers may benefit from more efficient booking processes.
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- PhocusWire All NewsAI booking push continues despite OpenAI strategic shift
Despite OpenAI's shift away from Instant Checkout, AI-driven travel booking continues to advance. AI platforms are taking different approaches: OpenAI focuses on discovery, Google leverages its ecosystem, and Perplexity experiments with owning the transaction layer. Chinese OTA Fliggy enables direct bookings through Alibaba's Qwen app, processing over 200 million AI-native shopping orders during Spring Festival. Experts believe fully autonomous AI bookings remain a long-term goal, with trust and interoperability as key challenges.