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MCP vs. NDC and other challenges facing airline distribution
1reports1reporting sources2026-03-17Update
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Evolution of airline distribution standards impacts GDS, TMCs, and agencies; AI could reshape the distribution landscape.
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3月17日
- PhocusWire All NewsMCP vs. NDC and other challenges facing airline distribution
At the Airline Distribution 2026 conference hosted by UATP, experts discussed AI's impact on the NDC standard. American Airlines and United Airlines have direct sales of 55% and 70%, respectively. Some predict AI could eliminate the need for standards, and new products like MCP could replace NDC. Look-to-book ratios have worsened due to AI, requiring a rethink of commercial constructs.