Amadeus and UN Tourism Report: Central and Eastern Europe Emerges as New Travel Frontier
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The report reveals rising demand for Central and Eastern European destinations and modest growth in the European hotel market, providing data reference for travel managers and DMOs to optimize travel policies and regional market strategies.
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- Amadeus NewsroomAmadeus and UN Tourism Report: Central and Eastern Europe Emerges as New Travel Frontier
Amadeus and UN Tourism jointly released the Travel Insights 2025: Focus on Europe report, based on Amadeus Navigator360 data. Among the top 30 tourism destinations, Azerbaijan was the fastest growing with a 26% increase in air bookings, while Kazakhstan grew 7% and the Czech Republic 6%. Classic destinations still dominate, with the top ten booked destinations in Europe accounting for 70.9% of all trips from May 2024 to April 2025, led by Spain, the UK, Italy, France, and Germany. Western Europe hotel occupancy rose from 67% to 68%, with ADR increasing from $198.32 to $204.24; Northern Europe occupancy rose from 73% to 75%, with ADR from $197.77 to $200.74. Worldwide passenger traffic to Eu…