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AI's Potential to Drive Digitalization in Tours and Activities
1reports1reporting sources2026-03-16Update
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The tours and activities sector lags in digitalization; AI is poised to be a key enabler for bringing small operators online and driving growth, impacting distribution dynamics.
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3月16日
- PhocusWire All NewsAI's potential to drive digitalization in tours and activities
Research by Phocuswright and Arival shows the tours and activities sector is projected to reach $340 billion by 2029, but only a third of bookings occur online. At ITB Berlin panel, experts from Civitatis, Expedia Group, and Nezasa discussed AI's role in normalizing data, driving digitalization, and empowering small operators.