Expedia and PredictHQ: Major US Summer Sporting Events Projected to Drive Over $537M in Visitor Spe…
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The research quantifies event-driven demand for lodging, hospitality and spillover regions, giving hotels, airlines, car rental and activities suppliers a basis for adjusting availability and visibility ahead of demand peaks.
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- Expedia Group NewsroomExpedia and PredictHQ: Major US Summer Sporting Events Projected to Drive Over $537M in Visitor Spe…
New research from Expedia Group and PredictHQ finds that 18 major US summer sporting events across basketball, baseball, tennis, golf and hockey were forecast to attract more than 4 million attendees and generate over $537 million in visitor spending, including roughly $259 million on accommodation and $233 million on hospitality. Four New York events alone accounted for $304 million, rising to over $423 million for the wider region when the Southampton golf event is included. Demand spilled into surrounding counties, with Solano County, California up 180% year on year. Canada was the largest inbound market by travel intent, while Brazil, Mexico, the UK and Japan also grew.