Rural Chinese Residents Make 1.526 Billion Domestic Trips, Spending Tops 1 Trillion Yuan
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Rural travellers are becoming a key source of domestic tourism growth, yet per-trip spending of about 655 yuan is under two-thirds of urban levels, testing the sustainable profitability of agencies and attractions.
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- Pinchain TourismRural Chinese Residents Make 1.526 Billion Domestic Trips, Spending Tops 1 Trillion Yuan
Data from the Ministry of Culture and Tourism shows that in 2025 rural Chinese residents made 1.526 billion domestic trips, up 22.6% year on year, with spending exceeding 1 trillion yuan, up 21.4%. A China Tourism Academy survey found 81% of rural residents intend to travel, contributing 31.8% of national trip growth. In the first half of 2026, rural residents made 869 million domestic trips, about one quarter of the national total. The article uses cases from Shandong, Henan and Xinjiang to show how village subsidies, corporate discounts and free-ticket schemes lower barriers to travel.