Pilot Upgrades Digital Ordering and Adds Self-Order Kiosks at North American Travel Centers
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Travel centers are importing restaurant brands' own digital ecosystems into their own venues, which changes how road travellers order and collect food and reshapes how travel-center operators and QSR franchisees split traffic, loyalty data and delivery channels.
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- Hospitality TechnologyPilot Upgrades Digital Ordering and Adds Self-Order Kiosks at North American Travel Centers
Pilot Company is modernizing quick-service ordering across its 900 North American travel centers by adopting the preferred ordering technology platforms of its restaurant partners Wendy's, Arby's and Subway. The rollout is complete at Wendy's and Arby's locations and underway at Subway. Upgrades include mobile ordering, loyalty participation and brand offers, plus integration with third-party delivery providers. Pilot has installed 156 self-order kiosks at 78 Wendy's locations, with kiosks that are ADA-compliant.