New Oriental Makes Strategic Investment in Backpacker Ten Youth Hostel
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On October 12, 2026, New Oriental announced a strategic investment of tens of millions of yuan in Backpacker Ten Youth Hostel, and the two sides plan to cooperate around cultural tourism products and user experience. TripVivid reported on the same day that, based on 2,500 beds, a 70% occupancy rate, and an average stay of 1.8 nights per person, this equates to approximately 355,000 annual accommodation person-times, but this figure does not equal the number of unique users; the article holds that the core value of this investment lies in whether New Oriental can thereby acquire the capability of the youth hostel as an offline scenario, rather than directly converting young traffic.
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- TripVividWhy Did New Oriental Invest in Backpacker Ten Years?
New Oriental announced a strategic investment of tens of millions of yuan in Backpacker Ten Years, and the two parties plan to cooperate around cultural tourism products and user experience. Based on 2,500 beds, a 70% occupancy rate, and an average stay of 1.8 nights per person, this is approximately 355,000 annual accommodation person-times, but this figure does not equal the number of unique users. The article argues that the core value of this investment lies in whether New Oriental can thereby acquire the capability for the offline scenario of youth hostels, rather than directly converting young traffic.
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