China's Ministry of Culture and Tourism to Deepen Culture-Tourism-Tech Integration in 15th Five-Yea…
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This policy direction will shape approvals, standards and funding for culture-tourism digitalization projects, affecting suppliers and destination operators in areas such as smart guiding, crowd management and digital concierge services; companies should track the rollout of standards and pilots.
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- Pinchain TourismChina's Ministry of Culture and Tourism to Deepen Culture-Tourism-Tech Integration in 15th Five-Yea…
On September 24, the State Council Information Office held a press conference under the "Starting the 15th Five-Year Plan" series. Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, said that during the 15th Five-Year Plan period the ministry will advance deep integration of culture, tourism and technology, deepen digital and intelligent technology applications, and focus on three areas: technological innovation, scenario application and standards development. Measures include supporting R&D of key technologies such as extended reality and intelligent interaction, building high-quality industry datasets, deploying AI application pilots, stre…