Beijing Happy Valley Wonder Trend Play Festival Opens with Strategic Chimeng Island Partnership
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The shift from one-off event tie-ins to long-term systematic cooperation between theme parks and IP holders signals intensifying competition in offline immersive entertainment, offering a reference for tourism businesses assessing IP partnership models and park product refresh cycles.
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- China Tourism NewsBeijing Happy Valley Wonder Trend Play Festival Opens with Strategic Chimeng Island Partnership
The 2026 Beijing Happy Valley Wonder Trend Play Festival officially opened on the evening of September 25, 2026. The event links IPs including Chinese Paladin 7, Valorant: Source Energy, Paper Bride 9, Ten Days Finale and Chimeng Island to create six themed zones and seven horror houses, with over 100 performances daily and more than 300 NPCs across the park. At the opening ceremony, Beijing Happy Valley and Chimeng Island signed a strategic cooperation agreement, upgrading from periodic event collaboration to long-term, systematic deep cooperation. Chimeng Island will first move into the Dessert Kingdom area, and the two sides will later pursue full-scenario immersive development and launc…