Deep Integration Writes a New Chapter for Changchun's High-Quality Cultural Tourism Development
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Changchun's cultural tourism integration practices and growth data demonstrate a path from sightseeing to experience-based, all-area, and all-season tourism, offering reference value for destination marketing, tourism investment, and city branding.
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- China Tourism NewsDeep Integration Writes a New Chapter for Changchun's High-Quality Cultural Tourism Development
Changchun's vice mayor outlined the city's 'four-in-one' approach to deep cultural tourism integration: culture as soul, people's livelihood as foundation, economy as priority, and technology as empowerment. Changchun has 9 historical cultural districts, 6 provincial-level or above industrial heritage sites, 1,687 immovable cultural relics, 415 heritage buildings, and 108 municipal-level or above intangible cultural heritage items. In 2025, Changchun received about 230 million domestic and international tourists, up 33.4% YoY, with total tourism spending of 360.99 billion yuan, up 19.3%. The 2025-2026 snow season received 114 million tourists and 159.35 billion yuan in spending, up 20% and…