Bank of China Fujian Branch and Fujian Museum Launch Chuanfujin Gold Product
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A bank-museum collaboration on culture-tourism precious-metal products illustrates a productized finance-plus-tourism path, offering a monetization model for destinations and institutions.
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- China Tourism NewsBank of China Fujian Branch and Fujian Museum Launch Chuanfujin Gold Product
On 9 September, Bank of China's Fujian branch and the Fujian Museum launched Chuanfujin: Shanchuang Fude, a new precious-metal product in the Chuanfujin series and a follow-up to the first release, Haina Fuyun. The gold bar features Fujian landscape and cultural symbols including the Wuyi Mountains, Jiuqu Stream, Gushan cliff inscriptions, Nanjing tulou, and Zhangzhou narcissus, with a fu character and coin pattern on the reverse. The partners said they will continue releasing products around the themes of fu sea, fu mountains, and fu arts to enrich finance-plus-culture-tourism offerings.