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AI becomes default for US travelers
1reports1reporting sources2026-03-24Update
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The rapid adoption of AI in travel is reshaping traveler search and booking behavior, with profound implications for travel companies, distributors, and destination marketing strategies.
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3月24日
- PhocusWire All NewsAI becomes default for US travelers
According to Phocuswright research, 56% of active US travelers used AI for planning, booking, or in-destination assistance in the past 12 months, up from 43% in H2 2025 and 33% in H1 2025. Among AI users, 94% have used it for travel. AI platforms are nearing parity with general search for travel product research. Half of travelers using AI in search engines still click through to source websites. AI usage is expected to increase further.