JetBlue Unveils New Domestic First Class Seats
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BlueFirst is central to JetBlue's turnaround strategy, expected to boost revenue per available seat mile by nearly five points. It capitalizes on post-pandemic premium demand and aligns with shifting resources from high-cost New York markets to lower-cost Fort Lauderdale.
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- Skift FeedJetBlue Unveils New Domestic First Class Seats
JetBlue has unveiled BlueFirst, its new domestic first class product, featuring 2x2 cabins with memory foam seats, seven extra inches of legroom, and up to five inches of recline. The A220 and A320 will have 12 seats, while the A321 will have 16. Amenities include 13.3-inch seatback screens, custom cocktails, bento-box meals, priority boarding, and expedited security. Bookings open in the fall, with the first aircraft debuting later this year and full fleet retrofit expected by 2028. The move aims to reverse six consecutive years of losses.