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Yanbian Prefecture Welcomes 38.8 Million Tourists in H1, Cultural Tourism Integration Pays Off

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Demonstrates successful cultural tourism integration and traffic conversion, offering a model for destination marketing.

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9月3日
  1. Pinchain Tourism
    Yanbian Prefecture Welcomes 38.8 Million Tourists in H1, Cultural Tourism Integration Pays Off

    Yanbian Prefecture in Jilin welcomed 38.8351 million domestic tourists in H1, up 14.7% year-on-year, with tourism spending of 46.49 billion yuan. Through innovative marketing like football events and the Myeongtae fish IP, it successfully converted traffic into consumption.